In this class you will learn the fundamentals of graphic design while
designing and producing several real-world projects. This intensive
class will meet for six sessions. You will be expected to work on design
projects outside of class.
Objectives
- Broaden your understanding of graphic design concepts and processes, both formal and conceptual
- Enhance your skill as a designer
- Understand the elements of design
- Learn how to speak about your work and how to incorporate and evaluate critiques
- Develop and expand your portfolio
Projects
- Logo Design
- Label Design for a Series
- Invitation Redesign
- Publication Design
- Boxing Poster
- Advertising Design
Assignments given in class will be critiqued during class both by the
instructor and during group critiques. Students must incorporate these
critiques into their work and either finish the assignment in class or
as homework. At the end of the session it is expected that the students
will have at least 6 finished assignments for their portfolio. The
instructor is available throughout the 6 classes to give feedback and
advice on all projects both during and outside class.
For this class students should have a solid working knowledge of
InDesign. Throughout the course, the instructor will provide various
handouts and reference materials. Source materials will be supplied by
the instructor for in-class work.
About the Instructor
formerly the Design Director of IridiumGroup, has more than 15 years of
experience as a strategic designer at leading companies including
Hearst Magazines, Segal Savad Design, M. Shanken Communications, Ziff
Davis Media and SmartMoney Custom Solutions. After working for
editorial, advertising, branding, corporate and generalist agencies in
New York City and England he measures his time between teaching and
professional practice. In 2012, he was a semifinalist for an
Design Achievement international award for Innovation in Education.
Maurizio has a Bachelor of Fine Arts in Communication Design from the
Fashion Institute of Technology and a Master of Arts in Graphic Design
at Nottingham Trent University in England. As a self-titled reflective
practitioner, he is constantly evaluating his conceptual and contextual
process. He is also a former amateur boxer and an avid bread baker.
Section 1
What You'll Learn
Area 1
What is Graphic Design?
Themes
Concise slide show and talk
Visual scrounger scrapbook/individual exploration document
The Design Process
Themes
Conceptualizing
Customer joint effort
Refining your thoughts, joining studies
Displaying your work
Word Work
Themes
Pace plan with constrained source material!
Figure out how to function rapidly and inventively inside altered parameters.
Make numerous plans from one thought.
Outline Assignment: Logo Design
Points
Concise slide indicate on what makes a decent logo
Outline task 1: Logo overhaul
Outline task 2: Personal logo plan
