Gainful Effects of Animated Presentations

Any boring topic under the sun is bound to put the reader, the viewer or the listener into slumber in no time. But watch the difference once that very same subject is presented in an illustrated colourful manner. With attention as never before, the eyes would pop out while the ears stretch to no ends to hear what is being said! Yes, that is the amazing power of an illustrated or a graphical presentation. This has been further enhanced with the advent of the animation which reportedly dates back to over 5000 years, according to historians of art.

However, it was in the 19th century that numerous developments were witnessed in this illusory arena of animation, courtesy the techniques of cinema-photography with audio effects. Almost every 2D animation company in USA contributed to this advancement, Subsequent progress in this science even resulted in the relevant presentations shaped in two dimensional (2-D) formats. And today, computer technology has enabled this art to appear in three dimensional (3-D) and also four dimensional (4-D) shapes. All these have found extensive applications in modern era of learning and teaching, better known as e-learning.

Right from K-12 (kindergarten to high school XII standard level) and games to corporate training modules, an animated medium has proved to be the most impressive presentation. But to make it ‘impressive' is no child's play since 2D animation character design involves apex of acumen in artistic and creative traits. And the designer needs to know thoroughly as to what is the essence of message being conveyed, to whom and in what context. As such the following factors play the crucial role in the development of the animation character:

• Identifying the target audience
• Relevant spots or slots for the animated character
• Relating the character in the most modern modes
• Making it distinctive vis-à-vis features and colours
• Consistency in the facial and other features of personality traits
• Adding an element of life into characteristics to give each animated character a distinctive personality
• Appropriate tools/software to ensure no distortion whatsoever in the animation of a character in the entire presentation
• Focus on facial expressions in tune with the orated words or scripted content
• Scope for flexibility of the animated character

On this score, there are companies in India who have excelled in the art of animation and incorporated their creative characters in varying themes to perfection. One of them based in Delhi NCR has earned global recognition in developing highly interactive and engaging content that can be even delivered through various traditional and newer platforms like mobile sets and tablets. As a result this company has become an active media development partner for leading publications and resource agencies in the segment of K-12 training programmes, both at home and overseas.

As an industry in India, animation has been in great demand among the producers of audio-video advertisements and commercial cinema, better known as Bollywood. A recent survey had revealed India will continue to be a cost effective and high quality delivery partner for providing outsourcing services to global animation market.