(REUTERS/Shannon Stapleton) The wheels of an indoor bicycle seen at a SoulCycle class at the company's Union Square location in New York on April 13, 2011. SoulCycle — an
expensive fitness studio
popular among urban women —
filed to go public on Thursday.
This verifies that the boutique indoor cycling classes are, in fact, taking over America.
But as with many fitness fads, it's not all it's cracked up to be.
I can confirm this firsthand.
I had a momentary obsession with SoulCycle. Stuck in a fitness rut
and feeling the effects of my desk job on my waistline, I wanted a
workout that would force me to break a sweat.
A shiny new, grapefruit-smelling SoulCycle studio had opened close to
my neighborhood, and as an avid spinner, I found that sometimes regular
spin classes left me unsweaty and unsatisfied. I had tried
high-intensity interval videos on YouTube in my living room, much to the
chagrin of my neighbors, and that didn't work, either. The idea of a
class was alluring; I would be required to show up, and at $34 a class, I
would have to push myself, or else it wouldn't be worth it.
Plus, I had heard so much about the community of SoulCycle.
Celebrities cycled there. Reportedly, the teachers were like gurus, and
you would leave with your metaphorical demons cast out from your day!
But I was nervous, because in November I had passed my certification
to be a Mad Dogg spinning instructor, and Mad Dogg master instructors
vilify SoulCycle. I felt slightly like a traitor, but I was still
excited about the new experience. Plus, a first class was a
comparatively cheaper $20, and the new studio near my apartment even
offered a one-time complimentary class. I promised myself I would go
only those two times, but that turned into many, many more.
But then I realized there are many things wrong with SoulCycle. My wallet is now thanking me.
1. It's not a good workout, according to some experts.
(Getty/Michael Buckner)
Because SoulCycle focuses on combining dance moves (that have
not been scientifically proved to do anything for you) with riding the
bike, I found it hard to actually get an optimal cardiovascular workout
and a toning workout.
In 2011, James S. Fell wrote in the
Los Angeles Times that he gave SoulCycle "a failing grade for exercise physiology and biomechanics."
"The whole idea of working one's upper body while pedaling a
stationary bike is not only counterproductive," he wrote, "it can be
physically detrimental over time, according to several experts I talked
to."
He wrote that neither of
SoulCycle's cofounders, Julie Rice and Elizabeth Cutler, had a
background in exercise science or any indoor cycling certifications.
(Rice told Fell the two worked with an exercise physiologist to come up
with the routines.)
Further, some experts believe that the workout is bunk and that by
combining weights and cycling, you actually lose efficiency, one expert
told Fell.
"
You're probably going to burn less calories because your power
output is going to drop," Jennifer Sage, a master-spinning instructor
with a degree in exercise science who wrote the emphatic "I'd Rather Sell My Soul Than SoulCycle," told Fell.
Separately, Sage wrote that the popular move of doing push-ups on the bike was useless. "
Because of this vigorous action, there is momentum to his movement, reducing even more the potential of any strength gain," she wrote.
"There is an illusion that they are working out harder
because high repetitions can cause a burning sensation, but it doesn't
accomplish anything," Martha Heaner, an indoor cycling instructor with
over 15 year of experience who has a doctorate degree in nutrition and
physical activity, told Fell in the same Los Angeles Times article.
2. You can hurt yourself.
(Courtesy of SoulCycle)
When I got certified to teach spin, one of the most important
things I learned was that proper alignment is crucial to avoiding back
injuries. While some SoulCycle instructors do make concerted efforts to
go around and help participants find proper form before the class
begins, others didn't do that in some of the classes I took.
That leaves room for injuries — and in an already intimidating (and
at times, snobby) environment, it can be tough to ask for help, let
alone grab the attention of your instructor or one of the attendants.
There's also more of an effort on "following the dance moves" than following the instructor. (You can see a hilarious
Gawker review
of the class in which Rich Juzwiak, Caity Weaver, and Leah Beckmann
attempt to follow along to prove just how confusing these dance moves
can be.)
But this shouldn't come as too much of a surprise, as SoulCycle
openly discloses that most of its instructors, as is the case with its
founders, do not have fitness backgrounds. "
SoulCycle is open
about the fact that the company recruits performers as much as, if not
more than, people with a fitness background," New York Magazine reported in 2013.
Master trainer Janet Fitzgerald confirmed to the magazine that she "would
rather not take an outdoor triathlete" as opposed to a dancer or
SoulCycle enthusiast. This alone is yet another problem with the fitness
regimen.
Even when doing the exercise routine properly, there are plenty of opportunities to injure yourself. Sage told the Los Angeles Times that "when
you start bobbing and weaving and doing push-ups on a bike while your
legs are spinning, you risk hurting your low back." In that same
article, other fitness experts disapproved of not only the validity, but
the safety of the workout.
Sage has specifically criticized the popular "tap-back" move for its ability to cause injuries — it's what spin instructors call a "contraindicated move." "
They
are about as contraindicated as one can get because of the deceleration
required by the back muscles," she wrote. "Otherwise you'd slam down
hard into the saddle. There is zero benefit to doing these, and they are
potentially harmful to joints and the musculature of the back."
Additionally, riding with little to no resistance can result in injuries. In a separate post detailing an unsafe spin class,
Sage wrote, "
by
not having resistance, rider's hips and spine are unsupported at such a
high cadence, potentially injuring the low back." Of course, riding in
any spin class with little resistance could lead to injuries like this.
3. SoulCycle fools you into thinking you're working harder than you actually are.
(REUTERS/Shannon Stapleton)
If you've ever walked out of a SoulCycle class drenched in
sweat, it's probably because the studios don't cool the rooms down; it's
warm in there. The rooms are notoriously steamy. The first time I
experienced this, I foolishly attributed my soaked attire to an intense
workout. I must have burned a billion calories!
Not quite. Many people buy into the fact that they're eviscerating
calories from their bodies, but it's just part of SoulCycle's
pseudo-yogi schtick.
4. SoulCycle charges you for water and shoes.
SoulCycle requires riders to don shoes that are able to clip on to
the pedals, which isn't unusual for an indoor cycling class. It's $3,
however, to rent shoes previously worn by someone else. Additionally,
Smart Water is $2.
Purchasing bottled water isn't a unique experience at an upscale
fitness studio, but it does seem a bit excessive when you learn that
SoulCycle's biggest competitor, Flywheel, grants you water and shoe
rentals free.
These expenses add up on top of the already-steep fees.
5. You get shoved to the back, where you may not be able to see the instructor.
(Netflix)
If you've watched
"Unbreakable Kimmy Schmidt," you've seen an excellent parody of this
phenomenon, with Nick Kroll as a hack spinning instructor.
New riders are encouraged to stay away from the front, which can make
following the instructor near to impossible. (Usually, the rear end of a
fellow rider is in your face instead.) As mentioned previously, it's
problematic to not be able to follow along with the instructor.
This practice also gives the experience a cliquey feel. You have to
work your way to be good enough for the front row — and by good enough,
it doesn't mean in shape enough. It means that you've mastered the
"dance" moves on the bike. This is plausibly another strategy to get
people to keep coming back; riders want to get coordinated enough to get
bumped up to the front. I made it to the front once ... but it was a
day when the front row was empty.
6. It's expensive, and there aren't memberships available for loyal, frequent riders.
(Courtesy of SoulCycle) It's
a no-brainer that SoulCycle is a very easy way to throw your money into
the wind, but the cost is even harder to take when you realize other
cycling studios offer memberships — or participate in
ClassPass, a
hot startup
that despite its demerits, allows fitness enthusiasts to sample many
boutique fitness studios for what was a cool $99 a month (it's now
$125 a month in New York, after
a recent price hike).
SoulCycle's top competitor, FlyWheel, offers
memberships
at specific studios in New York City for $375 a month. That is
expensive, but classes are unlimited; it's a deal if you go every single
day. In other cities, FlyWheel memberships are even cheaper. SoulCycle
offers no such options.
Classes
are available to purchase as singles or by the package, which reduces
the price tag per class only slightly. A SuperSoul package exists for
$3,500; it's 50 classes, and it goes so far to hike up the prices to 70
classes, with the "benefit" of securing the ability to register for
coveted classes earlier and a concierge service.
Even
Equinox, which is often criticized for its sky-high price, seems affordable in comparison with SoulCycle.
7. It owns its elitism and exclusivity.
By not joining ClassPass and by not offering memberships, SoulCycle
owns the fact that it is for the upper echelon of society. So it's no
surprise that going to SoulCycle feels more like going to a debutante
ball than going to the gym.
It's also hard to get into SoulCycle classes; sign-ups are at noon on
Mondays, and unsurprisingly, the popular classes fill up rapidly,
leaving many die-hard riders without their preferred classes. "
The withholding creates that rare thing among the well-heeled — unfulfilled material desire," Vanessa Grigoriadis wrote in Vanity Fair in 2012.
This supposedly community-based workout thrives on keeping people out.
8. It doesn't make you feel good about yourself, but it promises that it will.
A photo posted by SoulCycle (@soulcycle) on Jul 9, 2015 at 1:15pm PDT on
Jul 9, 2015 at 1:15pm PDT
While this may not be true for all of the
clientele, there's something about being shoved to the back of a room
amid a sea of perfectly sculpted and tanned women with massive diamond
rings, clad in SoulCycle's signature apparel, that doesn't make you feel
great. Yet SoulCycle's marketing promises to help you be the best you,
if you keep coming back (and buying the company's very expensive apparel
with the word "SoulCycle" stamped across it!)
On its
website, SoulCycle makes some lofty promises about how it will alter riders' universes: "f
orty-five minutes is all it takes to transform the way you look and feel," and more grandiose, "SoulCycle doesn't just change bodies, it changes lives."
9. The wording in its IPO filing was ludicrous.
You can
click here to read it, but be warned that it contains the words "tribal" and "primal."
That said, there are undeniably a few good things about SoulCycle.
Some instructors really do say the right platitudes that keep you coming
back (I know I have a few favorites still whom I would ride with again
on occasion). Some instructors also offer classes that are structured
more like traditional interval classes, and they shy away from the
distracting dancing hi-jinks — but you have to go through many classes
and instructors (and paychecks) to get there. And at the end of the day,
anything that gets people off of the couch and exercising can't be
entirely lambasted.
We reached out to SoulCycle, and
the company declined to comment, citing the quiet period before filing
for an initial public offering.
